When you set up the right goals from the beginning itself then it makes easier to measure the ROI and get the outcomes what you need. Getting the great return on your enterprise application investment is very crucial, but you have to establish the benchmarks and goals from the beginning to track your progress. waltfox loves the smart goals. We set them for our all the projects everytime. The three keys to Return on investment are always: acquisition, engagement and retention. That is what drives your success in business. And your success is what drives us.